Understanding Ranking | Page Rank and Page Relevance
Before I move on in the details of search engine optimization, we need to understand the basic terms we use while doing optimizations. Following are the basic terms which beginners usually face problems with and are always found to be pretty much confused.
Ranking:Ranking is the website’s actual position or location on the unpaid (free) listings section of a search engine result page (also known as SERP) for a specific term or phrase. “Ranking” normally refers to organic or natural listings achieved through optimization of websites. No one would say his website is having 3rd ranking on certain search engine. There has to be a keyword for which his website is ranking.
For example: My blog is ranking on 5th in Google. This is wrong statement and it is not possible, unless I mention the keyword. The correct statement would be when I mention I am ranking 6th in Google for the keyword “learn seo tricks”.
Page Rank:Page rank is a Google’s patented system for calculating webpage importance. In my years of experience, doing SEO, I’ve noticed many people confuses between what a page’s rank is and page’s page rank. A page’s ranking is exactly what we have discussed above as ranking. A page’s Page Rank is the Google’s patented system.
Page Rank is a concept which assumes a link from website A to website B is a “vote” to website B. The more the votes you get the more the Page Rank (PR) you accumulate. Generally, home pages are found to have high page rank as every website likes to link to homepages. Each and every page of a site has its own PR value. PR is an algorithm which consists of a complicated set of mathematical statements although quantity and quality matters. I’ll discuss on this topic more if I get good response from you.
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Next Article is “3 Most Used Search Engine Optimization Techniques”
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