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High Performance Computing: 4th International Symposium, ISHPC 2002, Kansai Science City, Japan, May 15-17, 2002: Proceedings
High Performance Computing: 4th International Symposium, ISHPC 2002, Kansai Science City, Japan, May 15-17, 2002: Proceedings
This book constitutes the refereed proceedings of the 4th International Symposium on High Performance Computing, ISHPC 2002, held in Kansai Science City, Japan, in May 2002 together with the two workshops WOMPEI 2002 and HPF/HiWEP 2002. The 51 revised papers presented were carefully reviewed and selected for inclusion in the proceedings. The book is organized in topical sections on networks, architectures, HPC systems, Earth Simulator, OpenMP-WOMPEI 2002, and HPF-HiWEP 2002.
Posted in Seo Techniques | 
1517, 2002, City, Computing, High, International, ISHPC, Japan, Kansai, Performance, Proceedings, Science, Symposium | 
Leave a commentOptimize Your WordPress Blog for Search Engines
Many bloggers opt for PSD to WordPress conversion for creating blogs as having a WordPress blog entails various benefits. WordPress acts as an efficient CMS allowing bloggers to easily deal with a large amount of content. However it is also essential to optimize the blog to boost search ranking and attract relevant traffic.
This is the basic thing which must be done and there are several such themes available also. Select the one which suits the requirement and offers SEO friendly features.
Using a Sitemap is an effective way to guide search engines in finding the relevant information and thus speed up the indexing process.
The default link structure of WordPress will not serve any SEO purpose but if one customizes the Permalinks Settings, it becomes easy to get titles of the post in the URL itself. This helps in placing the keywords right in the URL structure.
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Now that we have seen that Titles can be placed in the URL also, it is a good idea to make Titles containing the targeted keywords which are relevant also. This helps getting ranked by search engines.
As Meta Tags describes the content of the page, it is beneficial from SEO point of view to write Tags that contain targeted keywords and phrases.
If a post has relevancy to another post in the blog, it is beneficial to provide an internal link which directs the users to that post. Internal Linking within the blog helps in improving search engine rankings.
Effective ALT tags must be written for Images in the blog as it helps search engines to understand the images. Also from the accessibility point of view, it is important to have Alt tags for Images.
There are several plug-ins available that perform SEO functions effectively but All in One SEO Pack offers the best solution as it automatically carries out various important tasks such as Meta tag generation, Title optimization, etc.
The quality of the posts on your Blog determines its success, therefore it is extremely important to write content which is relevant for the users and satisfies them. It should contain the right keywords and compel the readers to visit your blog again. Also it is essential to present the users with fresh content every time they come to your blog.
These tips will help one carry out Search Engine Optimization for WordPress Blog and avail the benefits in terms of better ranking and exposure.
Related WordPress Blogging Articles
How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog (How to Make . . .)
How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog (How to Make . . .)
Blogging for Dollars!
Whether you re an experienced blogger or an absolute beginner, you can make money with your blog. Simply follow the step-by-step advice of two expert bloggers and industry insiders who have launched many successful sites of their own. They ll walk you through every step of the blogging process, and they ll even share their most profitable tricks of the trade.
- Generate income using various types of ads
- Tap into the power of other blogs
- Maximize searches for more hits and more money
Every blogger and website owner needs to read this book. Bill Hartzer, billhartzer.com
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Posted in Blog Hosting | Blog, Building, Guide, Monetizing, Money, Optimizing, Reference, Ultimate | Leave a comment3 POWERFUL Ways To Profit From Your BLOG… Starting TODAY!
Cyberspace has a NEW marketing tool, even though they’ve been around for quite some time, yet, ONLY recently have been recognized as a Powerful communication tool for Internet marketers.
If you’ve been following the latest Internet marketing trends like I have, then you’ve definitely heard of them.
What’s this new marketing tool I’m taking about that every Serious marketer should have in place?
BLOGS! …(A.K.A. Web-Log).
Now, just for those of you who aren’t quite sure what a BLOG is, here’s a quick definition:
A BLOG(A.K.A. Web-Log) is basically a journal that is available on the web. The activity of updating(usually on a daily to weekly basis) a blog is called “Blogging” and someone who keeps a Blog is a “Blogger”.
There you have it, quick and to the point.
If you want to read up more about “Blogs”, here’s a link to an article I wrote earlier that goes more in depth.
http://www.internetwondersezine.com/blogsexplained.htm
Okay. For the rest of this article I want to focus on how ONE can $ $ Profit$ $ from having there own Blog.
I’m going to list three ways that I think are the Best and most Powerful ways to get the most out of your Blog.
So, with that said, let’s go to Profit Tactic #1.
Profit Tactic #1. Writing “Articles”.
Writing “Articles” are a very Powerful way to profit from your Blog.
There are many reasons why “Articles” are valuable to your Blog, but, for the purpose of this article I’m going to give you the most important part, and that’s your “Resource Box” at the end of your article.
Your “Resource Box” is like a classified ad and holds critical information about You, your websites and what you have to offer them after they’ve read your article.
The links within your “Resource Box” could lead to your own Product or Service you have to offer, or they could lead to a Affiliate Product related to the content of your article.
This is a great way to give them something of “Value”, which is the information within the article, and a great way to get them to take action by way of getting them to click on one of the links within your “Resource Box”.
That’s “Profit Tactic #1″.
Profit Tactic #2. Writing “Product Reviews”.
Writing “Product Reviews” is a great way to profit from your Blog simply because they allow you to Soft-Sell your potential customer by way of giving them your personal opinion on the product you are recommending and then providing them with a link if they wish to look into it further, instead of throwing a Sales Pitch at them.
Nobody likes to be sold, but, offering them your insight on a Product and/or Service that could help solve the problem they’re dealing with is yet another great way to profit from your Blog and make you look like a Hero.
That’s “Profit Tactic #2″.
Profit Tactic #3. “Text Ad” Programs.
“Text Ad Programs” like Affiliate Power Ads or Google Adsense are yet Another great way to profit from your Blog.
I’ve listed these two “Text Ad” programs for a reason, One is a Pay-Per-Click(Google Adsense) and shows related ads to the content on that particular webpage and the other one(Affiliate Power Ads) makes You up to to 0 dollars in commissions on a single click.
Here are the links for you to check them out further if you wish.
Google Adsense –
http://www.internetwondersezine.com/googleads.htm
Affiliate Power Ads –
http://www.internetwondersezine.com/powerads.htm
They are both FREE to join and only take you minutes to set-up depending on your experience.
Here’s an example of how mine looks if you were to set-up your Blog through Blogger.com — http://www.blogger.com with both of these programs. http://theiwe.blogspot.com
The great thing is… they’ll be displayed on every page of your Blog when you make a post.
I also provided a link below that shows you How-To set this up “Step-By-Step”, making it Easy for you to get started.
http://www.internetwondersezine.com/help.htm
Now, I’m sure there are many other ways to $ $ Profit$ $ from your Blog, but these ones in my mind are the most Powerful.
Well… there you have it, “3 POWERFUL Ways To Profit From Your BLOG… Starting TODAY!”.
If you haven’t started a BLOG, maybe it’s time you considered it since NOW you have some incentive.
I truly hope this article helped you realize the $ $ Profit$ $ potential your Blog could have and how you can start incorporating it… Starting TODAY!
Cyberspace has a NEW marketing tool, even though they’ve been around for quite some time, yet, ONLY recently have been recognized as a Powerful communication tool for Internet marketers.
If you’ve been following the latest Internet marketing trends like I have, then you’ve definitely heard of them.
What’s this new marketing tool I’m taking about that every Serious marketer should have in place?
BLOGS! …(A.K.A. Web-Log).
Now, just for those of you who aren’t quite sure what a BLOG is, here’s a quick definition:
A BLOG(A.K.A. Web-Log) is basically a journal that is available on the web. The activity of updating(usually on a daily to weekly basis) a blog is called “Blogging” and someone who keeps a Blog is a “Blogger”.
There you have it, quick and to the point.
If you want to read up more about “Blogs”, here’s a link to an article I wrote earlier that goes more in depth.
http://www.internetwondersezine.com/blogsexplained.htm
Okay. For the rest of this article I want to focus on how ONE can $ $ Profit$ $ from having there own Blog.
I’m going to list three ways that I think are the Best and most Powerful ways to get the most out of your Blog.
So, with that said, let’s go to Profit Tactic #1.
Profit Tactic #1. Writing “Articles”.
Writing “Articles” are a very Powerful way to profit from your Blog.
There are many reasons why “Articles” are valuable to your Blog, but, for the purpose of this article I’m going to give you the most important part, and that’s your “Resource Box” at the end of your article.
Your “Resource Box” is like a classified ad and holds critical information about You, your websites and what you have to offer them after they’ve read your article.
The links within your “Resource Box” could lead to your own Product or Service you have to offer, or they could lead to a Affiliate Product related to the content of your article.
This is a great way to give them something of “Value”, which is the information within the article, and a great way to get them to take action by way of getting them to click on one of the links within your “Resource Box”.
That’s “Profit Tactic #1″.
Profit Tactic #2. Writing “Product Reviews”.
Writing “Product Reviews” is a great way to profit from your Blog simply because they allow you to Soft-Sell your potential customer by way of giving them your personal opinion on the product you are recommending and then providing them with a link if they wish to look into it further, instead of throwing a Sales Pitch at them.
Nobody likes to be sold, but, offering them your insight on a Product and/or Service that could help solve the problem they’re dealing with is yet another great way to profit from your Blog and make you look like a Hero.
Profit Tactic #3. “Text Ad” Programs.
“Text Ad Programs” like Affiliate Power Ads or Google Adsense are yet Another great way to profit from your Blog.
I’ve listed these two “Text Ad” programs for a reason, One is a Pay-Per-Click(Google Adsense) and shows related ads to the content on that particular webpage and the other one(Affiliate Power Ads) makes You up to to 0 dollars in commissions on a single click.
Here are the links for you to check them out further if you wish.
Google Adsense
http://www.internetwondersezine.com/googleads.htm
Affiliate Power Ads
http://www.internetwondersezine.com/powerads.htm
They are both FREE to join and only take you minutes to set-up depending on your experience.
Here’s an example of how mine looks if you were to set-up your Blog through Blogger.com — http://www.blogger.com with both of these programs. http://theiwe.blogspot.com
The great thing is… they’ll be displayed on every page of your Blog when you make a post.
I also provided a link below that shows you How-To set this up “Step-By-Step”, making it Easy for you to get started.
http://www.internetwondersezine.com/help.htm
Now, I’m sure there are many other ways to $ $ Profit$ $ from your Blog, but these ones in my mind are the most Powerful.
Well… there you have it, “3 POWERFUL Ways To Profit From Your BLOG… Starting TODAY!”.
If you haven’t started a BLOG, maybe it’s time you considered it since NOW you have some incentive.
I truly hope this article helped you realize the $ $ Profit$ $ potential your Blog could have and how you can start incorporating it… Starting TODAY!
Find More Blogspot Blogging Articles
Scholastic Products – Scholastic – The Fluent Reader Teacher’s Guide, Grade 1-8, Softcover, 192 pages – Sold As 1 Each – Oral reading strategies for building word recognition, fluency and comprehension. – Oral reading strategies for building word recognition, fluency and comprehension. – Strategies include read aloud, repeated reading, perfomance reading and more. – Fun, easy to implement and, most important, effective in helping children read with ease, confidence and understanding. -
Scholastic Products - Scholastic - The Fluent Reader Teacher's Guide, Grade 1-8, Softcover, 192 pages - Sold As 1 Each - Oral reading strategies for building word recognition, fluency and comprehension. - Oral reading strategies for building word recognition, fluency and comprehension. - Strategies include read aloud, repeated reading, perfomance reading and more. - Fun, easy to implement and, most important, effective in helping children read with ease, confidence and understanding. -
- Oral reading strategies for building word recognition, fluency and comprehension.
- Strategies include read aloud, repeated reading, perfomance reading and more.
- Fun, easy to implement and, most important, effective in helping children read with ease, confidence and understanding.
Oral reading strategies for building word recognition, fluency and comprehension. The strategies are fun, easy to implement and, most important, efffective in helping children read with ease, confidence and understanding. Reference Book Type: Teacher''s Guide; Subjects: Reading; Age Recommendation: Grades 1-8; Language(s): N/A.
Includes one book.
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Posted in Link Building | aloud, Building, children, comprehension., confidence, Each, ease, Easy, Effective, fluency, Fluent, Grade, Guide, helping, implement, Important, include, More, Most, Oral, pages, perfomance, Products, read, Reader, reading, recognition, repeated, Scholastic, Softcover, Sold, Strategies, teachers, understanding., word | Leave a commentBlack Hat Seo: Quickest Way to Raise a Problem With Google
The difference between two categories is clear: white hat SEO follow search engine’s webmaster guidelines to ensure the site rank better based on its high quality content and search engine friendly structure, and black hat SEO are simply illegal, exploiting search engine algorithm to get their sites rank higher on search results in manipulative ways.
Have a peak position in Google and other major search engines SERPs for targeted keywords is one of intangible and valuable assets. Customers and their money comes as rain, without any expensive advertising campaign needed, since huge number of visitors comes naturally to their site via organic search; 24 hours a day, 7 days a week. It make some moral-lack webmasters and “Google expert” SEO firms trying to tricks search engine index algorithm, say “down with” the guidelines and TOS, and start using deceptive techniques.
Below are list of common illegal techniques they’ve used that identified as black hat SEO techniques:
Keyword stuffing
Keyword stuffing is a deceptive technique when you load a webpage full of particular keywords, either in the meta tags, other script tags, or in the site’s content. First generation search engines algorithm were sorting and ranking sites only based on the number of keywords found on those documents. These “oldie” algorithm led some webmasters to put lot of keywords everywhere they possibly could in order to lift their site up in search result position. Some webmasters even went as far as using keyword stuffing of anchor text.
Hidden text
This is an advanced form of keyword stuffing. Webmasters load a webpage full of keywords, but camouflage them with the same color with page background, e.g white text placed on white background color. Human visitor can’t read them, but the search engine’s crawler can. Google doesn’t permit these technique as they explicitly mention on their webmaster guidelines:
Doorway pages
Doorway Pages, also known as Advertising Pages, Jump Pages, or Gateway Pages, are a form of landing page that is designed solely for the search engine and often isn’t viewable to the human visitor. Doorway pages typically use a redirect script that automatically redirect the visitor to another page on the website without the human visitor ever seeing the doorway page. This is also known as cloaking. Again, Google explicitly tell webmaster to avoid using this technique:
“Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
Link farms
Since Google being market leader in search engine industry and bring its famous Pagerank (PR) algorithm as one of their indexing method of by counting both quantity and quality of incoming links, webmasters quickly learned how incoming links influenced Google index.
Google will quickly devalued and eventually eliminated the PR value it assigned to pages with an inordinate collection or number of links. Some websites are considered illegal in Google and major search engines eyes because they aim to achieve high rankings for websites that haven’t earned those rankings through good content and overall quality, but by massive number of links they produces in their link farms.
Auto-Generated pages
Auto-generated pages or “scraper” are webpage that its content are automatically generated by pulling from other websites or search engine results. This is a form of plagiarism as no part of the scraper page is original content. Auto-generated sites usually used to display Google Adsense Ads or other pay per click ads that pay the owner every time a visitor clicks on it, known as MFA (Made For AdSense) sites.
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Make Money Writing A Blog
First you need to decide what you want your blog to be about. What are your interests? Since you are going to be spending a lot of time working on it, it should be something you are passionate about. Anything at all.
Second, sign up at http://www.blogspot.com or http://www.wordpress.com .
You will need to decide your blog name carefully. Make sure it reflects what your blog is about.
There are basically two ways to make money from your blog. The first way is to monetize your blog. Both Blogspot and WordPress give you the option of doing this. Basically, from your account you will accept google ads onto your blog. You will get paid for impressions, but mostly for click throughs.
As far as designing your blog, both Blogspot and WordPress have tutorials to guide you in designing your blog. You’ll learn a lot just by trial and error too.
The second way to make money on your site would be from referral links. You should sign up for http://www.linshare.com and http://www.cj.com These are affiliate centers where you can partner with online businesses. When you put your special affiliate link onto your site and people click through and make a purchase, you get a commission. The best way to utilize affiliate links is to include them in your posts naturally, as people will be a lot more likely to check them out with a personal recommendation from you.
Now you’re all set up, but you need a following. No problem. The first thing you should do is include your blog link as a signature to your email. Then go to your favorite group site.. yahoo groups, google groups, etc. and search for people interested in your blog topic. Since you chose something you are passionate about it will be a pleasure for you to talk about it anyway so join a lot of groups. Don’t just advertise though. Really contribute to the conversations and be helpful. And always include your blog address in your signature.
You can also find forums on websites dealing with your subject matter that you can join in with.
Another way to promote your blog is to write articles to submit to http://www.ezinearticles.com and websites like it. Basically, you write articles that people with ezines pick up and use for free, but your byline travels around which gains you free advertising. It’s a win-win situation.
Once you start making enough money, you may want to advertise on Google Ads yourself, or maybe put an ad on Facebook.
Don’t give up. If you work on your goals every day, you will make some progress. Just like anything else it will take time. It is great to work from home, but it is still work. All the best to you in your endeavor!
More Web Traffic? – A Proven Strategy Using SEO Techniques!
Article by Midge Hand
Every business can benefit from more web traffic especially if it is targeted web traffic.
SEO techniques give great results and will grow your online sales hugely by getting top Google placement.
Many people don’t understand the complexities of using SEO techniques to deliver more web traffic and you don’t need to.
What you do need to understand is how powerful these techniques are in getting your website in front of millions of users resulting in more sales for your business. That’s all you have to think about.
That is one powerful statement you might say! And you would be right!
SEO techniques are the most powerful way of pushing more web traffic towards your site.
How does it work?
A simple explanation is this: the business function of the major search engines like Google or Yahoo are looking for the best way to give their customers a solution to their needs.
Pure and Simple!
An example: if your customer is looking online for the best B&B in their preferred holiday location, Google wants to give that customer a choice of the best solutions for them, thereby ensuring the customer will have such a satisfying experience they will come back for more, again and again.
So how does this happen?
Google has a very closely guarded secret called the Google algorithm and it is this highly mathematical, complex program that selects which content to feature in the preferred positions ie Page One.
Using SEO techniques we are able to get a business into these top Google spots thereby getting more web traffic to your business site.
Google and the other major search engines give relevance to the search term and keywords, authority of the site these are directed to, the number of other sites linking to the site (like a vote of confidence from other experts), correct webpage optimization (no spammy stuff here), the format of the content, and the value it creates for its customers.
A few facts to consider:
Two billion Internet users, 500 million on Facebook, 140 million on Twitter, 400 million searches per day on Google alone.
Just look at these statistics! They are phenomenal!
Can you now start to get an understanding of the growing power of search engine optimization techniques?
Just imagine for a minute!
If your business could tap into just a tiny portion of these phenominal figures by using SEO marketing strategies to create more web traffic – and you start to get the big picture.
Think about this: What if you were able to get your business on the front page of Google for a search term that has over 20,000 targeted searches every month?Why do we say targeted web traffic? Because these people are your customers and they are looking for what your business has to offer!Can you imagine the power that SEO strategies and search engine marketing have now?
If you are not using seo techniques to fully utilise your website, you will not be found by Google or your customers and you will get left behind.The only way to fully utilise your website and start to attract your customers is with a correctly structured SEO campaign. Highly targeted traffic is assured by using these SEO techniques for Google and other major search engines.
Do you really want to grow your business by using the power that a highly effective search engine marketing campaign will bring?
Do you want to greatly improve your website sales?
Hosting Reviews Exposed
Hosting Reviews Exposed
Host reviews? Top hosting companies? Don’t believe the hype…Does this sound familiar: You’re not happy with your current web hosting company and you decide it’s time to LOOK FOR A NEW HOST…
You start by researching “web host reviews”…
You find the coveted “Top 10 Recommended” hosting companies….
Jackpot! NOW you’ve got the facts. Your search is over.
Or is it?? Perhaps you’ve noticed… THERE’S SOMETHING FISHY GOING ON:
Join me as I explore the review sites and the hosts that use them. Together we can make them honest.
Kindle blogs are fully downloaded onto your Kindle so you can read them even when you're not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day.
SEO Link Building – Knowing What Matters
In this article, we discuss search engine optimization link building strategies that you can implement.
Perhaps you’ve read an article or two by search engine optimization (“SEO”) experts stressing the importance of link building to the visibility of your web site on the major search engines. If, for example, you happen to navigate the Google online documentation to the “Webmaster Help Center” you will see the Google response to the question “How can I improve my site’s ranking?” The Google response includes the statement “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.2”
“Link building” then, is the process of developing “inbound” links to your web pages in order to drive traffic to your site and improve your search engine ranking. Sounds simple, but there are so many different complex online link building programs and strategies it’s mind boggling! And, some techniques, even legitimate techniques implemented incorrectly, may actually render inbound links completely useless.
I started this article intending to cover the 5 W’s – who, what, when, where and why. But, at the risk of detracting from the clever title, I felt the need to add “How?” in order to make it more useful. So this article is designed to provide insight into the following questions:
1. Who should link to my web pages?
2. What should the link entail?
3. When should I add a link to my site?
4. Where should a link appear?
5. Why should you care?
6. How can businesses develop their own inbound links?
No doubt, reasonable minds can disagree with some of the opinions and strategies contained in this article. I direct your attention to footnote references to several online articles that I found helpful. I encourage you to review these articles so you can draw your own conclusions. I do hope you conclude that there are a number of legitimate link building strategies that you can tackle!
Sorry, I have skipped over who, what, when and where to begin instead with “Why?” After all, if I cannot make the case that link building is important, you certainly will not read the rest of this article!
It is believed that, in the eyes of the major search engines, the number and quality of the incoming links that point to your site are indicative of the worthiness of your site. I know, it sounds like a popularity contest – perhaps this stirs up memories of the disdain you had for your high school prom king/queen election process. Popularity and Page Rank aside, you are interested in driving qualified traffic to your web site and developing relationships with businesses that offer complementary products and services. Link building techniques are designed to accomplish this.
It is believed that links from “authoritative” websites and “related” industry sites carry the most weight. An “authoritative” site might be an educational organization (.edu), a publication, a government agency (.gov), a known subject matter expert or an organization/association in yours or a related industry.
As for “related” sites, partners, vendors, but not competitors are good “reciprocal linking” (discussed later) opportunities. Their sites should be related to the products and/or services you provide.
Make sure to set your standards high! Analyze the inbound links to the page where you would like to see your link. Are they in fact authoritative and relevant sites? How do you research inbound links to your potential linking partner?
There are some excellent SEO link building tools out there! Netconcepts provides a free “Link Popularity Checker” at http://www.netconcepts.com/linkcheck/. Another site is LinkPopularity.com. Use these tools to assess the quality of the links to the page before you ask for a link! While you’re there, check out the link popularity of your web pages and those of your competitors.
Note that many SEO experts believe that you should stay away from a web page that already has too many links. How many is too many? According to an article in Website Magazine, “… it is best to shy away from any pages with more than 20 outbound links.3”
You’ll recall that we mentioned the term “PageRank” earlier in this article. The Google PageRank scoring system is used to quantify the relative importance of a web page. You can determine PageRank by downloading and using the free Google ToolBar (http://toolbar.google.com).
Should you consider PageRank while determining whether to ask for a link on a page? One contributor to the online article “Over 125 (Legitimate) Link Building Strategies”, Dixon Jones, suggests that the PageRank of the web page where you would like your link to reside should be between 3 and 10.4 In his article “The Nitty Gritty of Link Requests”, Chris Boggs suggests that PageRank is not as useful as it used to be but “PageRank is still a good guide.5”
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Many Internet marketing professionals continue to suggest that you submit your site to the appropriate category within the major directories as well as to vertical engines and industry directories. Examples of popular general directories include Yahoo!, Open Directory (dmoz.org), GoGuides, Gigablast, JoeAnt, Gimpsy and BlueFind. Many allow you to submit your website URL for free. Some may require you to add a reciprocal link to their directory.
In his article, “SEO: Weaving a Web of Links”, Stephan Spencer cautions against seeking links from “free for all” links pages that are packed full of links.6. Again, pay attention to PageRank and topic relevance. Watch out for automated submission programs that submit to irrelevant search engines and directories.
Once you have targeted an inbound link opportunity, you will want to suggest the link location and the exact link language you wish to appear on their site. Make it easy to implement your link – place HTML on your site that your partner’s webmaster can cut and paste onto their web page.
Embed your keyphrases into the link text. Although the subject of web page optimization is beyond the scope of this article, make sure the page the link points to (the “Target Page”) is “optimized” for those keyphrases. The target page need not be your website home page. Not sure how to determine the best keywords for your business? I discuss this very issue in my article “Web Page Keywords – Do’s and Don’ts” which you can review at http://www.ebizmachine.com/seotips.html.
The question “What should you put on your link page” presumes that the linking relationship is “reciprocal”. Not all links will be reciprocal – we’ll talk more about link building strategies that involve the creation of useful online content encouraging “natural” link growth without reciprocal arrangements. However, your arrangements with partners, alliances and some directories may well be “reciprocal”. In other words, “I’ll point to you if you point to me.”
Before you approach a partner for a reciprocal link, you may wish to create your link to their site in advance demonstrating the techniques described in this article. “One good turn deserves another” – include one or two carefully drafted paragraphs of descriptive information for each link.
But for my need to have a catchy title, this section is better named “How often should I add inbound links?” Experts these days are writing about “natural growth of inbound links” and “organic link gaining” and “Emulating Natural Growth in Link Building”, as search engine optimization authority Chris Boggs recently wrote in Website Magazine.7 Sounds downright “earthy”, doesn’t it?
It’s clear that link building is a slow and steady grass roots process and some experts maintain that link growth should follow a natural, free range, pesticide-free progression (OK, I added the italics for fun). Boggs writes that efforts to rapidly gain links “are sometimes easy for search engines to discern…, especially if the links are in a known network of sites that exchange links.8 ” Suddenly adding 100 new links to a site that for 6 six years has had 5 inbound links may cause a search engine to penalize you for your participation in a “link-farm.” But, adding a few relevant links every so often does appear to be consistent with natural growth.
Ideally, your link should be placed within the content of a page rich with topical information relevant to the focus of the target web page. This may be asking a bit much – your link partner may already have a “links” or “resources” page designed solely for this purpose. However, make sure your prefab HTML link includes descriptive information that goes above and beyond a simple link and make sure you offer to reciprocate with a high-quality descriptive link.
Check to make sure the agreed-upon location is a page that has been indexed by the major search engines. In particular, it should not be a page that only authenticated users (login & password) can view.
The last section of my 5 W’s and an H article may be the most important. There are many bytes of available online information related to link building strategies. In many respects, your success stems from the quality of the relevant content on your website. Your industry peers and topical experts will be eager to reference your website if it is a valuable source of relevant information and you have achieved an appropriate level of expertise. Your peers will assess your site in the same or similar manner as is described in this article. They will assess the quantity and quality of inbound links to your web pages.
Here are some suggestions that both enhance the usefulness of your web site content and help you build inbound links to your site.
1. Publish a “How To” or a “Review” Article Someone in your organization must like to write! Add your article to your website and publish it! There are many websites dedicated to publishing articles for free. Many allow you to include a brief bio AND a link to your website. The Article Banks website (articlebanks.com) contains useful information and resources related to publishing your article online.
Not sure what to write about? Start with your most popular keyword search phrases and develop a topic that your customers frequently raise. You sell GPS devices – compare and contrast the two most popular manufacturers who also happen to be popular web searches. You are a CPA– how about a “top ten” list of personal tax misconceptions? Do your best to make your content unique, original, useful and entertaining.
Convert your article to PDF format that online visitors can download and print. Consult with your web developer about adding “email to a friend” functionality.
2. Post in a Relevant Online Forum or Newsgroup Join an online community relevant to your website and become a regular, contributing member. Make sure to include your website URL in the signature area of each of your postings.
3. Post in a Relevant Blog? You’ve heard the buzz on blogging. Your website URL can be included in blog contributions but be careful here. Search engines are more and more sensitive to “Blog Spamming.9 Chris Genge, a contributing SEO author in the article “Over 125 (Legitimate) Link Building Strategies”, writes “Even though blogging is all the rage these days, I think it will go the way of link farms in the not-too-distant future, especially if/when the SE’s determine that it is just another case of spamming. We are staying away from it….”10
4. Publish in an “e-zine” Some of the most popular sites relevant to your business may not have a link program. Offer instead to contribute a unique topic to their monthly e-zine (email newsletter). Include your bio and a web page link.
5. Write a testimonial or review for a trusted product/service Many businesses are eager to publish testimonials on their site. Ask to include a link back to your relevant web page.
Finally, make sure to track your link building progress. Create a spreadsheet for this purpose. You will no doubt have to follow up on your link requests. Capture details including the information you entered and the date you submitted your request. Politely remind link partners of their commitment to link to your site and point them to the inbound link from your site to theirs. Run your favorite link popularity and page rank tools to monitor your progress.
If you are at all interested in driving qualified traffic to your web site and in developing relationships with suppliers of complementary products and services, you should spend some time learning about web page link building strategies. In this article, we discuss the who, what, when, where and how’s of SEO web page link building. Link building is much easier if your website is a valuable source of topical information and you have attained a high level of expertise.
In the “How Can Businesses Develop Their Own Inbound Links?” section of this article, I provide several suggestions designed to help you achieve that end. However, they say “The devil is in the details.” When it comes time to manage the process of soliciting and adding inbound links to your web pages, there are many details that will influence the success or failure of your program. You must carefully choose your link partners and directories and be prepared to suggest the link page location as well as the makeup of the link itself.
Finally, you must be both diligent AND patient. It’s fine to methodically forge relationships and build a community with complimentary web sites. But there is growing evidence that link building in an “unnatural” manner will hinder your search engine visibility and negate your efforts. So, be careful out there.
Footnotes:
1 Pease keep in mind that this content is provided for educational purposes in order to introduce you to important search engine optimization concepts. There are many factors that influence search engine results and page rank – we cannot promise that the techniques described in this article work in all cases. Thank you! –Bill Schwartz, EBIZ Machine
2 See google.com/support/webmasters/bin/answer.py?answer=34432
3 Boggs, Chris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005, websitemagazine.com/content/blogs/posts/articles/link_requests_boggs.aspx
4 Robin Nobles, Eric Ward and John Alexander , Over 125 (Legitimate) Link Building Strategies, searchengineworkshops.com/articles/leglinkpop.html
5 Boggs – see above
6 Spencer, Stephan, SEO: Weaving a Web of Links, practical ecommerce, March 12, 2007, practicalecommerce.com/articles/156/SEO-Weaving-a-Web-of-Links/
7 Boggs, Chris, The New Holy Grail of SEO?, Website Magazine, February, 2007, p. 12.
8 Boggs p. 13.
9 Boggs, Chris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005, websitemagazine.com/content/blogs/posts/articles/link_requests_boggs.aspx
10 Robin Nobles, Eric Ward and John Alexander , Over 125 (Legitimate) Link Building Strategies, searchengineworkshops.com/articles/leglinkpop.html