Welcome to the world of SEO

Considering the statistics for your incoming visitors can be a priceless tool for many different rationales. But before you can put together complete application of this tool, you have to comprehend how to construe the data. Nearly all web hosting businesses will supply you wit necessary web traffic statistics that you then must read between the lines and apply them as you need. On the other hand, the data you obtain from your hosting provider can be vast if you don’t comprehend how to implement it to your specific company or website. Let’s begin by exploring the most indispensable data - the standard number of visitors to your site each day, weekly, and monthly basis.

There is a lot of fallacy regarding the “hits” and what is actually valuable, excellent traffic to your site. Hits just indicate how many information requests the server has received. If you consider the details and see that a hit can just link to the number of graphics on each page, you will develop an idea of how overstated the idea of hits can be. For instance, if your index contains fifteen graphics on it, the server documents this as fifteen hits, when actually we are considering only one visitor looking into a particular page on your site. As you can observe, hits are not helpful in examining your website traffic. By getting more and more visitors each day, your interpretations will become more accurate. The better the traffic is to your website, the more fixed your examination will be of general tendencies in visitor behavior. The lesser the number of visitors, the more some irregular visitors can disfigure the statistics.

Google banning takes place when Google eliminates your URL from its index and indicates your site as ‘banned’, so it is not going to put your site on crawl anymore. It is in fact life intimidating particularly for newly built small websites.

Causes:

Webmasters’ blunders are more or less the most important reasons for Google banning; here are a few general mistakes:

1. Using unseen text in your site. A number of webmasters will use unseen text having definite keywords within their web pages, so that the text is not noticeable by the human eyes, but observable by Google spiders.

2. Using hot keywords i.e., “dating, Hollywood, teens” in the Meta tags when the theme of your site doesn’t present those topics at all, is usually labeled keyword stuffing.

3. Putting forward numerous versions of the one single page or the same page for indexing. Several webmasters attempt at raising their number of pages by adding similar pages and just altering the title, very little modifications.

4. Utilizing illegal programmed software to submit websites, test out rankings, etc. these kinds of soft wares break Google’s terms of service.

5. Keyword stuffing: excessively adding keywords in Meta tags labeled as Spamming and will cause your site banned.

6. Using Doorway pages: Doorway pages are standalone pages intended to attract the visitors and compel him to enter your site. Doorway pages are an awfully appalling concept for more than a few reasons, however a lot of SEO firms still use them.

The Page Rank scheme is the highly considerable approach by several search engines, hence becomes crucial for getting listed in the top search engines.

This PR system is typically dependent upon on how many high PR links point back to your site. The best and cut-short way to obtain these high PR sites pointing back to your site is by getting the membership of forums that are based on your keywords. You can discover the PR of any site, and you can restrict your search to a definite set of keywords by employing a PR tool at this URL www.seochat.com/seo-tools/pagerank-search.

Now follow these steps:

First of all, go to the page rank search tool Enter “keywords forum”, swapping “keywords” with your most important key phrases, on which your site depends upon. Keenly watch the results obtained, it will put forward related sites; but only choose sites with PR3 or better. Many of these sites run a forum, register your name there and while creating the profile, add your URL in signature along with an alluring call to your site.

Notice that I performed some simple but quick things here:

First I joined a community already with a mind make up to click on my link, because they are brought there by the same keywords and for the same reason. So, no further resistance comes in the way. And targeted traffic along with quality back links [as whenever I leave my signatures there in a post, it simply points back to my site] comes in flow. Just try to write meaningful posts so that your readers might compel to click on your URL and enter in to your site. Many of them may find your site fine enough to link back to it.

Just avoid from blatantly advertising your site, because this is what others will despise and forum moderator might close your account for not following the forum guidelines. Doit today, and results will be great.

The concept of SEO emerged in the year 1996. The Internet and its utilities were not much recognized all around the world before the concept of SEO. Internet had not commercialized connectivity even in highly developed countries until 1996. Google too had no popularity at all. In the very beginning, Alta Vista was the most widely used search engine.

At that moment, the Internet professionals were getting on a new stage of learning, were keen on finding the ways in which internet could be commercialized sophisticatedly. The practice of SEO was as simple as ABC. To place tags was enough to get listed in the search engines. And to get your page indexed was an easy job, too. In consequence, SEO had no scope at all. In 1998, commercial organizations were not willing to pay great amounts of money for SEO only. Then Google came on the scene with brand new tools and its advent was a great upheaval in the internet world.

This new search engine got popularity all of a sudden for its colorful animated rollover buttons, animated ads, large images, pictures and graphics. Google homepage made everything all the more easier. Now the only problem was that this home page took a lot of time to download. Here at this point, the SEO services came forward and resolved the issue. In 1999, Google gain more popularity and Yahoo was also doing well. But the only work sense was the submission of URLs. The Webmasters all around the world appreciated Google for its fast speed and numerous useful tools. It added to its popularity all the more. The SEO being equipped with all the latest tools refreshed Google to such an extent that now it has been the most rapidly updated search engine.

Stop Words

Words like “of,” “the,” “an,” “a”, and “with,” are known as stop words. The importance of stop words for search engine is nothing as they are very common. Search engine doesn’t even look on those words or think about including these words in their index. That is why using many stop words is bad and not recommended. We highly care about not to (as less as possible) use stop words in Meta tags as it effects overall keyword density and importance.

Spider

Spiders are commonly known as robots, bot or crawler. The basic reason of why are they known as spiders is because they harvest information or data (from websites). It is mainly used by search engine for automatically exploring the World Wide Web (HTML content only). Once the spiders harvest the required information which can be a list of email addresses, hyperlinks or complete websites, they store it in index (database).

Stemming

A very innovative concept used by search engines like Google is known as stemming. Stemming is to deliver results based on a word’s root spelling.

For example: a search for “making money online” would also bring results about “make money online”

Supplemental Pages

Those pages which don’t exist at the moment but are showed in Google search engine result pages (SERP).

Robots.txt

It is a text file which is placed in a website’s root directory. This file is linked in the html code. It is one of the very important files for SEO’s, it allows SEO’s to control many aspects of the site such as giving robots the access to visit their site or deny them.

History of Google Page Rank

As we all know that there were two guys namely Larry Page and Sergey Brin behind the scenes, they are the founder of Google Inc. Its name is PageRank because this was developed at Stanford University by Larry Page. This project was started back in 1995 and Google was founded on 1998. Therefore the name PageRank is a trademark of Google and it was patented to Stanford University.

How often PageRank Updates?

No body exactly know how often Google updates PageRank but records show that PageRank updates 4-5 times a year on average. Do you know when PageRank updates? No, I don’t think so you know it. I even don’t know. Only Google knows about it. We know that Google updates PageRank 4-5 times per year; this creates confusion for lot of people. People think that PageRank only updates 4-5 times in a year but the fact is that it is being calculated all the time in the back-end.

We see PageRank from Google Toolbar and this means Google updates their toolbar PageRank 4-5 times a year on average.

Why PageRank is importance?

Google PageRank is one of the very main factors which decide the ranking of Google search results. Everybody wants to rank higher in search engines. PageRank is made upon how many votes you have and the importance of those votes. Since everybody want to rank higher in search engines so getting higher PageRank is one of the good ways to get high organic rankings.

What is Sitemap

A sitemap is a set of links that outlines a website’s formation. It shows the complete structure of a website and guides search engines as well as people to get the most out of it.

Kinds of Sitemaps

There are two types of sitemaps, one for search engines specially and the other one for human beings and search engines. Sitemaps which are used to help people explore the site more efficiently is known as HTML (Hyper-Text-Markup-Language) sitemap (It also helps search engines to crawl the site better). The sitemaps that are used for search engines specifically (crawlers, bots or robots etc) are more than one. Some of the search engine uses XML (Extensible Markup Language) sitemaps and some also uses simple txt files showing links (one in each line).

HTML Sitemaps

Webmaster and SEO’s have been using this kind of sitemaps since years as this provides better search engine visibility as well as visitors can be guided in a better way. Making a HTML sitemap is easy; you just have to place your website’s internal links in one page.

XML Sitemaps

XML sitemaps are becoming more popular day by day as Google uses XML sitemaps for their search engines to crawl better. It is a file containing structured list of link in “Extensible Markup Language”. www.xml-sitemaps.com is a good place to make xml sitemaps in one click; it does all work for you. You just have to put your url and choose some options. It makes an xml file for you; you can upload it to your server and use that link for search engine to follow.

Text Sitemaps

Text sitemaps are nothing new; we all know it is just a list of url’s in a simple text format. Yahoo has been using text sitemaps for their sitemap crawlers.

A sitemap is in essence a page which lists all your site/blog links to all the different pages of your site. As a general principal, we know that the links should not be exceeded more than 100. Therefore, we use more than 1 pages to display our sitemaps if we have more than 100 links.

What is a Meta Tag:

In simple words, Meta Tag provides detailed information about your webpage content. Meta Tags doesn’t affect the display or design of site. It is just the information revealed to several kinds of spiders and browsers. It is a piece of code seen in the html file under the section.

What Optimized Meta Tags can do:

Optimized Meta Tags can get your site on top of many search engines for that particular Meta-Tag Keyword.

How to do Optimization of Meta Tags:

There are many things to consider for Professional Meta Tag Optimization.

1. You should know how much words to use in your meta title, meta keyword and meta description to get efficient results. What are the strategies used to better optimize your meta tags.
2. You should know that your target is real audience and live visitors. Meta tags should look natural, attractive and meaningful.

Word Count for Meta Tags:

According to the latest trend and best SEO practices following are the recommended word count for title, keyword and description tags.

• Title Tag: 8-10 words or 65 -70 characters with spaces.
• Keyword Tag: 2 major keywords and 1-3 minor keywords.
• Description Tag: 150 -250 characters with spaces.

Keyword Occurrence:• Title-Tag: 1 Time
• Keyword-Tag: 2 Time
• Description-Tag: 2-3 Times. Must occur one time in first 30 characters.

Difference Between Good and Average Meta Tags:
• Good: “Professional Meta Tag Optimization Secrets by SEO-BloggersPlace.org”
• Average: “Meta Tag Optimization Tips”
• Bad: “Meta Tags: Know all about meta tags – Meta Tag Guide”

Before I move on in the details of search engine optimization, we need to understand the basic terms we use while doing optimizations. Following are the basic terms which beginners usually face problems with and are always found to be pretty much confused.

Ranking:Ranking is the website’s actual position or location on the unpaid (free) listings section of a search engine result page (also known as SERP) for a specific term or phrase. “Ranking” normally refers to organic or natural listings achieved through optimization of websites. No one would say his website is having 3rd ranking on certain search engine. There has to be a keyword for which his website is ranking.

For example: My blog is ranking on 5th in Google. This is wrong statement and it is not possible, unless I mention the keyword. The correct statement would be when I mention I am ranking 6th in Google for the keyword “learn seo tricks”.

Page Rank:Page rank is a Google’s patented system for calculating webpage importance. In my years of experience, doing SEO, I’ve noticed many people confuses between what a page’s rank is and page’s page rank. A page’s ranking is exactly what we have discussed above as ranking. A page’s Page Rank is the Google’s patented system.

Page Rank is a concept which assumes a link from website A to website B is a “vote” to website B. The more the votes you get the more the Page Rank (PR) you accumulate. Generally, home pages are found to have high page rank as every website likes to link to homepages. Each and every page of a site has its own PR value. PR is an algorithm which consists of a complicated set of mathematical statements although quantity and quality matters. I’ll discuss on this topic more if I get good response from you.

Keep writing to me, Thanks!

Next Article is “3 Most Used Search Engine Optimization Techniques”

As an experienced SEO, I would love to share some of the techniques SEO Consultants have been using since quite some time now. You should know that we do optimizations for getting ranking in search engines. You should also know that Google is popular than all other search engines and holds more than 75% share of all the searches recorded.

These days when we talk about optimizing our website for search engines, we assume Google and optimize our sites for Google. A site optimized for Google will automatically be optimized for most of the search engines.

1. The Title Tag:As most of you might have guessed it, the most important factor considered while optimizing a webpage is a title tag. It comes between TITLE tags in HTML (Hyper Text Markup Language). The proper well researched keyword phrases are necessary to make the audience feel natural and make the most of SEO.

2. Header Tags (H1) – First and Last ParagraphThe keywords used in H1 tags have great impact for search engine bots. They give more weight to H1 tags compared to other tags (from H2 to H6). In the field of SEO, each and every little optimization which gives results, considered to worth doing. Keeping that point in mind we do use our best keywords in the first and last paragraph.

3. Anchor Text These are the link text we use on our site as well as when some body links to our sites. Anchor text is as important as “air” for living. Without placing correct keywords in anchor text, one should not suppose to get good results.

Looking for more, Next topic is “What are Keywords – Determining your Business Needs”