Welcome to the world of SEO

Yahoo the number of pages indexed by both Yahoo and Google differs in number to a larger extent. Yahoo indexes pages twice the size of those Google indexed.

But during last year, a considerable change was observed; perhaps Google has been somewhat flexible in its strategies. A huge crawl of the web pages was performed and while it still states ‘Searching 8,168,684,336 web pages’ on the Google home, it is noticeable that they have indexed a great number of pages.

Taking into consideration that Google has unique policies for recently indexed pages, (or say: no PR so page rank is not considered when deciding about the position of the page) you can observe countless PR0 pages graded higher that weren’t in the listings before. At the same time several sites with the higher PR showed lower rankings. If Google indexed almost twenty to thirty percent more pages then this indicates the drop off in number of visitors. These fresh pages get listed, but the number of searches has not improved. It is remarkable to observe how Google now made a quite profitable choice to react to Yahoo’s enlarged index.

A leader at times has to blow a competitor in the face so as to retain the authority. Google simply punched Yahoo, though it seems to a small blow, but of course, we can expect much more from Google.

The usefulness of SEO or PPC has been a controversial issue since last few months.

Let’s discuss the pros and cons one by one:

SEO Pros:

Of course, when a visitor visits a page through search engine, he is more likely to click on the ads. Because, this engages plenty of website modification and making the website SEO friendly, the website with good PR on organic listings(by means of SEO) usually has (debatably) a higher significance level and greater probability of conversion.

The long term costs are lower. The only cost involved is the (other than the obvious time cost) SEO consultation fee (typically, $50,000 to $200,000 for a 25 page SEO work). If averaged out over 24 months, this would mean $3000-$4000/month(average).

SEO Cons:

SEO is time consuming. Even the most excellent SEO in industry would take the least amount of four to six months to get your site listed among the first three pages of Google.

Unpredictability: This is the major drawback. There is no assurance that a higher PR site would keep its place for a considerable duration. Google modifies the judgment for accumulating and presenting the search results annually and updates its index on a regular basis.

Pay-Per-Click (PPC) Pros:

PPC is instantaneous: The website advertisement can be up in Google or other search engine within few days.

PPC is quantifiable: The click and the consequential action can be examined for a cost benefit analysis.

PPC Cons:

PPC Can be costly if not organized well PPC is susceptible to CLICK FRAUD (somewhat that can waste revenues promptly if the campaign is not kept thoroughly). PPC space is extremely viable and the bid costs are increasing day by day.

Depending upon the cost and benefit of SEO and PPC, te site owners can better decide which one to choose.

If you’ve newly launched your website, you might wondering day and night how to get listed on Google when there are millions of websites run by highly professional webmasters.

There are numerous methods for being listed on Google. Initially, there’s an erroneous method. Google offers a place for you to put in your URL to be listed in the queue. It’s at http://www.google.com/addurl.html.

This method is not much useful for it places your site waiting behind millions of sites to get crawled and even if it gets crawled; there are very few chances that Google will index your site. And there’s no use of not being among the first 3 pages of Google. There is obviously a RIGHT way to be indexed by Google. The most excellent way to be indexed by Google that is also the ideal way in line with their algorithms is for them to crawl some other site earlier than crawling yours. When The GoogleBot crawls another site and discovers your URL on that site, it then tracks that URL to crawl your site.

By following this approach, you catch fame within Google. So as to obtain the best outcomes with Google, you should have links at other sites spotting toward your site. With the purpose of getting even superior results with Google, you should have either raise the number of sites that point towards your site, or you should have fewer links coming towards you, but from more famous sites.

For this purpose, you can write quality articles and participate in famous discussion forums, leaving your signatures behind your talking, letting other people track your site and link back if they consider it appropriate enough.

Search engines are gaining more and more popularity day by day, and especially the regular internet surfers make use of valuable search engine listings to save their time and effort. Merely by typing the relevant keywords, they get the most relevant results filtered from millions of websites on the worldwide net. Each and everything under the sun can be surged out from these search engine listings. There must be something very special about Google that makes for it to stand out from the rest. And to stumble on this specialty, its competitors are on their way to find out the formulas that might take them to its level. Better keyword examination tools and other SEO-friendly services are helping search engines results more optimized. On the other hand, a recent incident created a twist in the field of search engines but it has nothing to do with the algorithms linked with search engine findings. An article by Mark Onktush drew attention towards the fact that changing the website background in the black color would result in high page rankings, as black color conserves huge scale energies. A hot debate raised among people far and wide surfing and doing business with Google. But soon this debate dropped down the black Google theory. Attempts were also made to find out the logics behind this black Google theory. Questioning from a larger perspective, we should take into account the fact that all findings have frequently been researched. If the theory were to be a little bit true then efforts must raise it to the highest levels of research. But there was nothing like that in the near past, so we must consider all aspects of a theory before accepting it as true.

Get latest articles on autos and vehicles from our daily updated database of free articles Google is acknowledged as the most admired search page on the web. As it offers the least number of websites listing out of millions of websites written in dozens of languages. For that reason, when you are enlisted among the top most on Google, you rarely need to being enlisted on Yahoo or MSN. Though we can’t deny from the value of incoming links to build the page rank, but evenly significant is the insertion of keywords you believe your site will be searched under. By optimizing your web pages to benefit from the keywords, you can significantly boost your general page rank.

Now let’s consider, what these keywords actually mean! These are the reoccurring words that sort out the shortest topic or overall theme of your web pages. Furthermore, these keywords are the most frequently used search terms that categorize your web pages for those particular searches. A few simple modifications in formatting are the primary step, and tracking that uncomplicated rules adding new content can help your pages get enlisted on the most appropriate search engine ratings.

Among the most unnoticed ways to boost page rank is to insert the keywords on every page, focusing on the title of the website. The title comes into view in the title bar, and is a frequently disused part of your website. The real great purpose of the web page title is to describe the practicality of that page which is being viewed. So the web site title can be used to enhance your page rank. Google takes into account keywords found at the earliest on a page, and the bottom list of keywords won’t benefit you in the long run. Using keywords in the web page title goes for quick search engine considerations.

Squidoo provides you an opportunity to get free website traffic; and more than anything, Squidoo itself is free. It has been considered among the most user-friendly. At this platform, you can create your web page or post comments. You can avail from posting most popular keywords into your Squidoo URL. Further, you have to post keyword optimized content to pull traffic towards your website.

Most significantly, Squidoo pages are ranked very high in Google and the content presented on these pages is also top quality. Squidoo has been ranked among the top 1000 websites on the internet. Numerous experts working on this platform constantly add to the content and facilitate to generate tons of free traffic towards your website. You can highten your image as well as your web pages by simply getting higher ratings on Squidoo.

Google offers AdSense on every Squidoo page created by you. So it’s a matter of seconds to generate traffic by using your Squidoo web pages. It benefits you even more if you already have some affiliate links. Squidoo is outstanding for SEO of your main website when you place links to your website into your Suidoo web pages. If you are vigilant to present unique and valuable content, you can by far raise your ranking in Squidoo community, hence, visitors will come back over and again to your page.

Squidoo’s benefits are countless: it trains you as an inexperienced webmaster; it brings revenues for you when you refer people to join Squidoo; it offers you infinite opportunities for a successful online business.

Amazon.com offers numerous services, among which one is the Alexa. This service basically proposes to inspect the traffic obtained by millions of websites, which comes to your site within 3 months timeframe. For this purpose, Alexa calculates every single visitor on the home page all along the day, and then gives a grade to the website based wholly on that figure. The lower graded site is considered a better classified site.

Alexa would benefit you a lot if this categorization was acquired after considering every single unique visitor coming to your site. Actually, Alexa just considers those visitors who have installed the Alexa toolbar on their browser, indicating to the point that Alexa ranking comes from an exceptionally minute visitor’s sample. The visitors themselves are not disseminated by any standard (age, location, proficiency). Everybody who needs the Alexa toolbar can obtain it, and the fallouts obtained by Alexa are merely those visitors. But we can suppose most people aware with the ABCs of SEO have Alexa toolbar installed on their computers.

Unluckily, shiny things often grab our attention, and a good categorization in Alexa is repeatedly synonym of site with plenty of visitors. That might be correct, for the reason that figures obtained by Alexa are just an example of what is happening in reality. The opposing side is though not accurate.

So we may end up our discussion by concluding that Alexa can only used as a side-strategy and it’s not beneficial much as a main SEO tool.

Google Groups is also becoming popular for SEO purposes. This is basically a free group or mailing list service sponsored by Google. It facilitates you gather information for search engine optimization, i.e. keywords as well as subject matter for articles. Here you can come across with the people having similar pursuits. If you are running an e-zine then you can benefit from other web masters having e-zines. By getting membership of Google Groups, you can take part in threaded discussions. Here is a point: you should involve in these discussions in such a manner that other participants might forced to click on your URL which you’re using as signatures.

In addition, Google groups can assist you stumble on customers by generating your own group that is linked to something that you advertise. You can as well generate a sort of community by compelling people who come to your site to be a member of your group.

Plus you can draw customers to your site by simply asking other group members to join your group. You can send them online invitations. Be careful for your e mail invitations might be spammed! More to the point, making posts to the group through the Google Groups, this interface also provides an opportunity to the users for posting to a group by sending an e-mail to the Google group’s mailing address. You can also generate your own Google group and it will go a long way for generating traffic towards your website.

For SEO purposes, no one can deny the importance of incoming links; as it’s the most popular way to get best search engine listings. However, there are some specifics that must be kept in mind before getting incoming links to your site.

An easy way is to develop a link exchange from where sites substitute text links from their home page or other pages in an effort to obtain links. At present, Google discourages excessive link exchanges.

The best possible way is to develop one-way incoming links. Here you can avail from getting one-way links from other sites without any back links. This is evidently the best approach for getting incoming links. But of course, to avail from this method, you must need to develop the quality of your site first so that other webmasters may find it superior enough to link in to it. You can also avail from social bookmark sites. These social sites incorporate high PR social bookmark sites i.e.

ma.gnolia.com
simpy.com
furl.net
del.icio.us
stumbleupon.com
digg.com
propeller.com

The signup is absolutely free and you can make use of these different social bookmark sites easily. Nearly all of them will ask you to install their image into your web browser toolbar. After installation, just click the bookmark image when you want to bookmark any of your web pages. Preferably you may desire to bookmark the whole website. You can employ these bookmark sites to generate a URL including all your personal website links. You can utilize these newly created URLs to index your pages to the top search engines. This will help greatly to obtain natural one-way links.

It’s a burning question for the webmasters, and especially the inexperienced ones, to which sites they should exchange their links? Is it more beneficial to exchange links to irrelevant sites, or it’s just the waste of time and effort? But to exchange links to the irrelevant sites does bring traffic to your website, of course and raises the image of your own website. But it does so only as far as the sites to which you are going to exchange your links don’t contain any non ethical content. And the most important benefit of link exchange is to bring the traffic from other sites to your own website. When visitors find your link on a website; by following that link, they would visit your site as well.

However, it’s better to advertise on those websites that have relevant content to that of yours, or complementary. For example, if you exchange your link with a site that sells books, and yours is an article related site; it would be a good idea, indeed. Quite the opposite, if you have an e-zine and go on exchanging your links on a fashion related website, the interests of the visitors would be entirely different; and there will be fewer chances of increased traffic.

When you initiate your link exchanging program, and ask a webmaster to put your link on his website; he will put our link on a place where no visitors will follow that link. So, it would not generate traffics towards your website; would be helpful for the purpose of SEO statistic only. So there is a need for you to increase the quality of the place where your link is put. For that purpose, you must try for getting home page links on other websites.

Google has also launched a fresh parameter. Google robots, when you crawl your web to find out what will be the PR for your website, will check the pertinent links they hit upon, providing a better check to back link as compared with the reciprocal linking. You must not ignore other search engines i.e. Yahoo as it has almost the same value.